SCNTMIX research is where we publish the data behind our fragrance studies: which fragrances people are actually engaging with, how dupes compare with their originals, which perfumes layer best, and what samples really save you. Each study links to the full discussion thread and to the ranking or guide on SCNTMIX that the data feeds.
How we work: every study says exactly what we measured and where the numbers came from, including the limits of the data. No brand pays to be included. See our sources.
Latest studies
We ran 12 creator layering combos through our mix engine
We scored layering pairs fragrance creators recommend. Most famous pairs held up, but some scored surprisingly low: Halfeti with Baccarat Rouge 540 came in at 76, and Wulong Cha with Greenley at 57. The ratio, not the bottle, usually fixes a weak combo.
Read the study on Reddit · Related: best perfume layering combinations, most layerable perfumes, try your own pair in MixMode
We compared 20 dupes with their originals on current buzz
Some clones now draw more engagement than the bottles they copy. Rasasi Hawas Elixir pulled about 17 times the recent engagement of Le Male Elixir, while originals with hard-to-copy textures, like Tuscan Leather and Gris Charnel, are still clearly ahead.
Read the study on Reddit · Related: best fragrance dupes, dupes vs originals
We checked 2025–26's biggest fragrance releases
Brand-new names such as Prada Paradigme and MFK Oud Velvet Mood are drawing far more excitement than the latest "Elixir" and "Intense" versions of old favorites. Flanker fatigue is real.
Read the study on Reddit · Related: how to sample perfume before you buy
We scored 27 vanilla perfumes for layering
We scored popular vanilla perfumes against 100 of the most-worn fragrances. Carolina Herrera Good Girl was the easiest to layer, Tom Ford Tobacco Vanille the hardest, and YSL Libre Vanille Couture came third.
Read the study on Reddit · Related: best vanilla perfumes, vanilla perfumes by note
We compared perfume samples with full bottles for 78 niche fragrances
For the price of one blind buy, you could test about 30 samples, and the smallest bottles cost the most per ml. The fragrances people regret most are rarely the expensive ones; they're the ones nobody sampled.
Read the study on Reddit · Related: how to sample perfume, best niche fragrances, best mini perfumes
We scored 100 popular fragrances on what people are actually engaging with
September 2026
We compared 100 well-known fragrances on two numbers: how much they've ever been posted about, and how much engagement their recent posts get. Some "holy grails" have huge post counts but little current buzz, while smaller names like YSL Babycat and Commodity Milk Orchid punch far above their size.
- Top of the list: Lancôme La Vie Est Belle, Lattafa Yara and Burberry Goddess.
- Volume but not buzz: Baccarat Rouge 540, Bianco Latte, Tobacco Vanille, Santal 33 and Aventus.
Read the study and the discussion on Reddit · Related: what to layer with Baccarat Rouge 540, Club de Nuit Untold vs Baccarat Rouge 540
Our 2026 rankings
The four lists the studies build on, each ranked from the SCNTMIX catalog and updated as profiles are added:
We also compared the four lists to find the patterns they share: read the comparison on Reddit.
More from SCNTMIX
New studies are added here as they're published. Browse every list on our rankings page, or learn the basics in our guide to sampling perfume and guide to layering.
Frequently asked questions
Where does SCNTMIX get its data?
From our own fragrance catalog (notes, longevity, projection and concentration), public social data such as hashtag post counts and recent engagement, and published retailer prices. Each study explains its method and its limits.
Do brands pay to appear in your studies?
No. No brand pays to be included or ranked. Some shop buttons on SCNTMIX are affiliate links, which is how the site is funded; they don't affect the data.
Can I suggest a fragrance for a study?
Yes. Reply on any study thread, or email hello@scntmix.com.